Login to facebook to Market Your Business

There are a number of good reasons for businesses to participate in and maintain a presence on Facebook.

Here are a few:
• Get found by people who are searching for your products or services
• Connect and engage with current and potential customers
• Create a community around your business
• Promote other content you create, including webinars, blog articles, or other resources
• Generate leads for your business

On Facebook, Profiles are meant for people, and Pages are meant for businesses. To fully engage and leverage Facebook?s features, you should login and create a personal profile. Do not create a personal Profile for your business. Profiles are for people; Pages are for businesses. Facebook has built significant functionality specifically for businesses, and all of this functionality is only available for Pages.

There are a few key differences between Business Pages and Personal Profiles:
• Pages allow you to designate multiple administrators so you can have more than one person help manage the account. In addition, if one of your administrators leaves the company, you can still have control over the Page.
• Pages are, by default, public, and are starting to rank in Facebook and public search results.
• Pages are split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results

Personal profiles have friends, which require mutual acceptance, whereas anyone can become a fan of your Page without needing administrator approval.

Facebook Page

When you build your Page, you need to focus on attracting some fans. Here are a few ideas to get you started.

• Create an engaging Page. SEE EXAMPLE OF MY FACEBOOK PAGE Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your Page. Give users a reason to become a fan of your Page and engage with you. More advanced Facebook users can add custom pages to their Page using iFrames. Join our next Facebook Marketing Training for practical sessions.

• Leverage the viral nature of Facebook – the News Feed. The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment to attending an event – that activity is published to their “News Feed” which can be seen by their friends on Facebook. When a user first logs into Facebook, they see a feed of their friends? recent activity, so the activity of your fans on your Page gets shared with a greater network, giving your business more visibility.

• Draw on your existing network. You most likely already have email subscribers and blog readers – so make sure they know they can now become a fan of your business on Facebook. Consider emailing your opt-in mailing list, including a link to your page in your email signature, blogging about your Facebook page, and posting a link or badge to your Page on your website or blog.

• Make your Page publicly searchable. By default, your Page will be public so it can get indexed by search engines and give you the opportunity to drive organic search traffic to your Page. If you don?t notice your Page showing up in searches, make sure you have set it to be publicly indexed and searchable. Go to “Edit Page,” click “Manage Permissions” and make sure “Page Visibility” box is un-checked. This will make it publicly visible.

• Use Facebook Ads for an extra push. Facebook ads allow you to advertise a website or other properties on Facebook, including Pages, Groups, and Events. If you?re familiar with Google AdWords, the system for building and running ads on Facebook is very similar.

Facebook Page Vs Groups
You can also leverage on groups because it has some advantages but using it for business must have a purpose. See below :

JOIN US FOR A COMPREHENSIVE FACEBOOK MARKETING PRACTICAL TRAINING

Here you will learn,
* How to create an engaging facebook page
* How to customise your business facebook page with iframes and codes
* How to build your subscriber list with your facebook Page
* How to create a well targeted facebook advertising with low budget

Date: Wednesday, 24th August, 2011
Time: 10am – 2pm

Fee: N4,000

PAY TO:
GTBANK ACCOUNT- Stoconverge Ventures
ACCT NO: 2259006982110
Payment Before Training Day attract 25% discount

Take advantage of this training and make awesome profit marketing your business on facebook.